eBooks … By the Numbers : eBooks By the Numbers

Your source for digital data

January 2012 By Danielle De Vita

1 in 5

The estimated number of illegal book downloads in 2011. With the surge of the e-book industry comes a nefarious side effect: piracy. Illegal downloads have doubled in the past year, despite publishers' attempts to combat the trend. Internet book purchasing makes it almost impossible for publishers to pinpoint who is stealing what. The problem has become so severe that, in 2011, the Publishers Association in the UK issued 115,000 threats to websites it believed to be infringing. Many publishers are turning to search engines such as Google to filter search options for sites that provide access to illegal downloads. Richard Mollet of the Publishers Association told NewsCore, "Search engines are the gateway to piracy. That's why we are working with the government to try to encourage search engines to do more to reduce the prominence of these infringing sites."

Source: NewsCore (myfoxla.com)

70%

The increase of Nook e-reader and tablet sales Barnes & Noble saw this holiday season compared to the same period last year, exceeding the company's expectations. Emboldened, Barnes & Noble (B&N) is considering spinning off the Nook into a separate company. William Lynch, B&N's CEO, also is considering expanding the brand overseas to compete with Amazon's Kindle. Though the company keeps its lips sealed when asked for hard Nook sales numbers (not unlike its rival, Amazon), it has reported that it expects content sales for Nook devices—which are up 11 percent—to be worth $750 million by the year's end.

Source: The Verge (theverge.com)

Fact Box

Companies Mentioned:

Google

MORE ON
MANAGEMENT & FINANCE

MORE ON MANAGEMENT & FINANCE >>

FROM THE BOOKSTORE

<P>“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.” <BR><STRONG>--Chris Brogan</STRONG>, president of Human Business Works <BR><BR>“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In <EM>Social Media ROI</EM>, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.” <BR><STRONG>--Jay Baer</STRONG>, coauthor of <EM>The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social <BR></EM><BR>“<EM>Social Media ROI</EM> gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with <EM>Social Media ROI</EM>.” <BR><STRONG>--Geoff Livingston</STRONG>, author of <EM>Welcome to the Fifth Estate</EM> and <EM>Now Is Gone</EM> <BR><BR>“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.” <BR><STRONG>--Kyle Lacy</STRONG>, principal at MindFrame (yourmindframe.com) and author of <EM>Branding Yourself <BR></EM><BR>“Ladies and gentlemen, the social media code has officially been cracked. In <EM>Social Media ROI</EM>, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.” <BR><STRONG>--Sally Hogshead</STRONG>, author of <EM>Fascinate: Your 7 Triggers to Persuasion and Captivation</EM> <BR><BR>“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.” <BR><STRONG>--Brandon Prebynski</STRONG>, social media strategist <BR><BR><STRONG>Use Social and Viral Technologies to Supercharge Your Customer Service! <BR></STRONG><BR>Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. <EM>Social Media ROI</EM> delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. </P>

Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

...

ORDER NOW

Email Marketing that Works (2nd Edition)

Available as a PDF.

A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.

That’s the focus of this new guide to email

...

eBooks … By the Numbers : eBooks By the Numbers

Your source for digital data

1 in 5