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The Business of Doing Books

The Business of Doing Books

By Eugene G. Schwartz

About Eugene

Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.

 

Brian Jud's Beyond the Bookstore

Brian Jud
50 Tips for Promoting Your Book: Tips 26 – 50
May 11, 2012

When you first publish, nobody has heard of the author or the book, so your initial promotion is the key...



Michael Weinstein's Publishing Panorama

Michael Weinstein
Report from the Publishing Business Conference: This Just In: Sky Not Falling!
Mar 20, 2012

I'm at this year's Publishing Business Conference and Expo as an attendee and as a returning speaker (what the hell...



Conference Recap: Taming the Giant—BISG Takes On Big Data

At the BISG ninth annual Making Information Pay Conference, held at the McGraw Hill auditorium on May 3, seven expert presenters took the assembled 200 industry professionals through a fast-paced three-and-a-half-hour session slicing Big Data down to manageable bites.

Not for the faint of heart, the event was focused on the message that Angela Bole, BISG Deputy Executive Director opened with. Citing a McKinsey Institute study’s warning of a critical shortage of expert analytical

...  Read More >>

Pub Expo: Book Printers and Publishers Are Alive and Well—Full Speed Into the Digital Age!

An energized Publishing Business Conference and Expo, Book Business and Publishing Executive magazines’ annual event at the Times Square Marriott Marquis, March 19-21, was grounded in optimism and realism, and primed for a promising future in the digital age for book manufacturing and print-based book production.

Addressing the overflow audience at the Marriott's Astor Ballroom, our very own Joan of Arc at the ramparts, Editorial Director Noelle Skodzinski—fully armed with the arguments

...  Read More >>

Atmospherics and Walking the Floor at Tools of Change: Notes on the 6th Annual Tools of Change Conference (part 2 of 2)

You can’t spend three days at a conference such as the recent Tools of Change (February 13-15) and not marvel at the logistics, atmospherics and the countless insights and discoveries sprinkled throughout the event.

The location at the Times Square Marriott provided a striking reminder of the new power of electronic media in lights and motion. The glittering mash up of news crawls, jumbo video screens, advertising and entertainment that now define the Manhattan theater district, and

...  Read More >>

It’s Half Time in Publishing and We’re Changing Forward Fast: Notes on the 6th Annual Tools of Change Conference (Part 1 of 2)

Where does a publisher go for the latest in process, for a view of the future and to map a path for getting there? This year’s three day 6th annual TOC conference provided an immersive opportunity to do so. It was at once a celebration of the traditions of storytelling and an exploration of new developments and business frameworks for their presentation and distribution. The theme was "Change/Forward/Fast and Start Again."
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College Publishing Comes of Age: Highlights of the BISG Higher Education Conference

BISG has learned how to pack enriched expert presentations into a 3-and-a-half-hour session that provides useful perspectives, allows for productive networking and a savory luncheon, and for the rest of the day to catch up on business.
 
Pitched to the theme of “Innovation in the New Reality,” the meeting brought together on neutral ground and in equal standing publisher, distributor and vendor stakeholders in the college sector to consider matters of mutual interest to their business ...  Read More >>