Industry Outlook Bright
August 1, 2006

Despite the predictions of gray skies that have become increasingly prevalent in forecasts for the book publishing industry, a recent survey conducted by Book Business shows that the large majority of industry executives still cast an optimistic eye toward the future. In addition, most respondents foresee a lucrative long-term future for their companies and appear unconcerned that digital-format books will eventually replace print. Sixty-eight percent of those surveyed replied they feel “optimistic” about the industry’s future and another 10 percent are “very optimistic.” Just 16 percent consider themselves to be “pessimistic.” Furthermore, these executives appear to, for the most part, have high hopes