David Wurster

To survive and thrive as the book industry's digital revolution pushes forward, and as better inventory management drives the shift toward smaller print runs, the smarter printers are doing everything they can to ensure they'll be a part of that ongoing transformation. This includes incorporating newer technologies with an ever sharper focus on customer support and service. Book Business spoke with executives from Quad/Graphics, BookMasters, Sheridan Books, Walsworth and Thomson-Shore, and asked about their outlooks for their businesses. The general consensus: They're ready for what the next year (and the years to come) have in store for them.

Whether it says more about recent positive trends or just how awful 2009 was, one thing every printer seems to agree on is that things are looking up in book manufacturing. This, at least, is the consensus among executives interviewed by Book Business as part of its annual assessment of the state of book manufacturing, which includes our list of top North American book printers ranked by book revenue.

With the U.S. economy on shaky ground, book publishers, like so many others, are honing in on ways to cut costs while growing their businesses. This often means tapping the resources of thirdparty partners to manage the aspects of the publishing business that fall outside the publisher’s core competencies (creating and marketing great content)—things like physically managing inventory and fulfilling orders from retail partners and consumers. For fulfillment help, publishers may turn to their book printers, which often have warehousing and fulfillment operations to complement their manufacturing services, or to a third-party fulfillment specialist. Location, Location, Location Direct-mailers will tell you that minimizing mail

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