by Rose Blessing How many e-book content distributors should a publisher partner with? Which books should be made into e-books? How should the process be managed? What are the pitfalls? If it's your job to figure that out at your company, take a tip from Kate Tentler, a publisher at Simon & Schuster Online in New York City who has been arranging to make Simon & Schuster books available digitally for about a year. Tentler's approach is to keep things simple, with an eye to the long term. For example: how are online distributors chosen? Simple: They are evaluated one by one. Among the

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