Press Release: ABI Research Reports iPad Growth Slows in 2013 as Competitors Ramp Up
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With the right partnerships, especially in the business and education sectors, iPad could continue to expand its market reach. "Apple has the power to market to different regions where tablet adoption is low, and building relationships with business vertical sectors can help expand its breadth," adds senior practice director Jeff Orr. Although Apple's ASP for its iPad remains considerably higher than other tablet OEMs, it still has the advantage of offering its closed iOS ecosystem services via the iTunes app store.
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