Acquisition Establishes Audio Editions as Largest Audiobook Catalog Retailer
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According to Audio Editions, publishers will benefit from the acquisition as a result of Audio Edition’s increased direct-to-consumer marketing of audiobooks to ABC customers. “This deal also brings benefits to the larger audiobook industry, as more customers will be contacted with greater frequency and offered a wider range of titles,” says consultant Seth Gershel, who brokered the deal.
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- Companies:
- ABC
- People:
- Grady Hesters
- Seth Gershel
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