Amazon to Publish Emerging Authors Through 'Encore' Program
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http%3A%2F%2Fwww.Amazon.com%2Fencore<%2Fa>),%20which%20the%20online%20retailer%20launched%20this%20week,%20Amazon%20will%20use%20"information%20such%20as%20customer%20reviews%20on%20Amazon%20Web%20sites%20to%20identify%20exceptional,%20overlooked%20books%20and%20authors%20that%20show%20potential%20for%20greater%20sales."%20Amazon%20will%20then%20partner%20with%20those%20authors%20to%20reintroduce%20their%20books%20through%20marketing%20support%20and%20distribution%20into%20multiple%20channels%20and%20formats,%20such%20as%20the%20Amazon%20Books%20Store,%20Amazon%20Kindle%20Store,%20Audible.com,%20and%20national%20and%20independent%20bookstores%20via%20third-party%20wholesalers.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Famazon-publish-emerging-authors-through-encore-program-407102%2F" target="_blank" class="email" data-post-id="3828" type="icon_link">
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“Sometimes exceptional books and new authors don’t get the attention they deserve. We’re fortunate at Amazon to have customers who know great books and aren’t shy about telling us when they find one. We developed AmazonEncore to connect readers with great books that were overlooked the first time they were released,” says Jeff Belle, vice president of books for Amazon. “Cayla Kluver is a gifted young writer who shows promise for the future. She exemplifies the kind of authors that AmazonEncore will support and we look forward to showcasing ‘Legacy’ and many more similarly talented, but undiscovered voices to our customers through this program.”
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- Companies:
- Amazon.com
- People:
- Cayla Kluver
- Jeff Belle
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