Are You Providing Poor Book Data? Executive Director Michael Healy on the BISG’s Product Data Certification Program.
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Extra: How are you encouraging publishers to get involved with PDCP?
Healy: In some respects, we’re doing more of the same old stuff. We’re continuing to evangelize at conferences and in publications that product education can mean the difference between selling and not selling. We feel we have gone beyond pure advice [with the Product Metadata Best Practices]. We’ve added a layer on top of that now. We’ve tried to offer a service with free feedback and a free score card, and I think that takes us into a new area ….
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Peter Beisser
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