In order to realize this vision, fundamental conceptual shifts must occur. Content must be viewed not as text and images to be published on two-dimensional media that can be tightly controlled, but as dynamic software powering innovative products and services that perform at the highest levels of quality and consistency on multiple platforms and devices, both online and offline. This benchmark can only be achieved by adopting robust open standards across our industry and applying them at every part of the supply chain that designs, develops, assembles, enhances, and delivers our content and products. This is an ambitious set of requirements that will be challenging to meet, but once the foundation is laid and the capabilities of the new toolset realized, the creativity and expertise of instructional designers, content authors, UX/UI specialists, and software developers will produce a new generation of experiences that will improve learning outcomes and enrich the lives of learners, make educators more productive, and reduce costs to consumers.