Book Business Q&A: Indiana University Press’ Kathryn Caras talks about INscribe, the electronic publishing platform the press launched this year to increase the spread of its scholarly content.
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I think it will stimulate sales. Absolutely. I think one of the things we’ve learned online is that you have to give away stuff to make money. That’s the philosophy behind what I do. One of the greatest successes of INscribe is that we have partnered with the Global Fund for Women and the Association of African Universities to give their constituents free access to the database. I think that will eventually drive sales, and I think its a great thing to do to give scholars access to this content.
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