Bowker Publishes Report on Consumer Book- and E-book-Buying Behavior
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According to Gallagher, a few of the report's findings include:
- 57 percent of book buyers are women, yet women purchase 65 percent of the books sold in the U.S.
- Mystery books are the most popular genre for book club sales, with 17 percent of all purchases of mystery books coming directly from book clubs
- Generation X consumers buy more books online than any other demographic group, with 30 percent of them buying their books through the Internet
- 21 percent of book buyers said they became aware of a book through some sort of online promotion or ad
- Women made the majority of the purchases in the paperback, hardcover and audio-book segments, but men accounted for 55 percent of e-book purchases.
"Our report also provides a peek into the growing trends of e-books and e-book devices for digital delivery of book content, as well as the growth of social networks for discovery and interaction with this content," added Gallagher.
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