Editor's Note: Rising From the Ashes of Retail Giants
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Brooks describes one of his biggest challenges as transitioning employees who have spent their entire careers in print into this new digital world. He makes the point that many of the skills needed to produce print books are the same skills needed to produce digital books, and that the key to overcoming this challenge is to reconceive the way we view our role in the industry. "… Many [production] folks view themselves and get a lot of their self-worth from 'I make beautiful books.' If you can … make that individual transition from 'I make beautiful books' to … 'I provide tools that help people learn,' it's a lot easier," Brooks says.
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- Companies:
- Amazon.com
- The Wall Street Journal
E
Janet Spavlik
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