Press Release: Children’s/YA Books Often Bypassing Intended Audience in Digital World
"Digital success in children's and young adult products doesn't mean more kids are reading them, and this is why the industry needs to drop the arrogant and dangerous assumption that boosting the availability of their content will magically bring more kids to their content," said Michael Norris, senior analyst of Simba Information's Consumer Media & Technology group, commenting on the findings. "Whether the content is print or digital children need more encouragement than ever from parents, librarians, booksellers and teachers to read books for leisure. Furthermore, children still need the freedom to choose what they read, and we again urge ordinarily well-meaning parents not to get in the way of their child's individual path for book discovery."
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- Simba Information