Press Release: Digital Books and the New Subscription Economy, a Major New BISG Research Study, Releases Today
Digital Books and the New Subscription Economy delves into why specific models work for different sectors and how these models depend on specific audience needs and expectations. Key factors include:
- Consumer preferences for access vs. ownership
- Price sensitivity
- A preference for breadth vs. depth of selection
The report reviews different market needs and how subscription models can meet them. For example, a professional reader looking for targeted information on a specific subject may want a subscription service that delivers a highly curated selection where price is less important. Casual readers who want a range of options in different subject areas will want a broader selection where lower prices eliminate purchase risk and encourage sampling. Consumers already accustomed to subscription for music, movies, or news and information will expect similar benefits from book subscription services.
- Places:
- New York, NY