I like Borgenicht's "glass-half-full" approach, an optimism that I do not believe is misguided. I also don't believe it negates Shur's point. E-books, as with other digital technologies, are opportunities for book publishers, and they should be approached as such—not with fear of the demise of our beloved print book, or with our heads planted firmly in the sand in hopes that they will simply pass over us. Maybe it's not the right time for your company to pursue e-books or other digital offerings, but these offerings at least need to be considered within your business' direct realm of possibility. Because if you're not considering them, I guarantee you that your competitors are, and are figuring out the best way to utilize and profit from them. Don't underestimate this industry of great minds; I've seen you in action.
- Companies:
- Quirk Books
- People:
- Rudy Shur
- Shur
- Todd Bottorff