Does First “Green” Bible Signify Broader Shift Toward Environmentally Conscious Publishing? A Q&A with Green Press Initiative Director Tyson Miller
Extra: What are the limitations when using the FSC-certified and recycled paper grade that Thomas Nelson used on this piece? How is the technology evolving to address any of these limitations?
Miller: In the past four years, nearly 30 new recycled and/or FSC-certified book grades have been developed. The quality is really impressive. The big hurdle has historically been pricing. But premiums have fallen from [a range of about] 15 percent to 20 percent, to 0 percent to 8 percent. … Aside from that, the only real limitations to continued increases in recycled and FSC-certified paper use are not technical. They have to do with product availability, and the ability of paper manufacturers and the recycled fiber infrastructure to meet the growing needs of the marketplace. As more publishers do the right thing, it is and will be a self-reinforcing cycle of positive change.
Editor’s Note: Look for Part II of this series on the publication of the first green Bible—a Q&A with Thomas Nelson CEO Mike Hyatt—in the next edition of Book Business Extra.