Romance Readers Falling in Love With E-Books
Steve Potash, CEO of Overdrive and a board member of IDPF, has stated in the past that romance is one of the most popular e-book genres. At the Book Industry Study Group’s Making Information Pay event in May, Malle Vallik, director of digital content and interactivity for Harlequin, confirmed this, revealing that by 2007 the romance publisher had published its entire front list in e-book format. Vallik attributes much of the success of e-books in the romance market to the fact that it is easy for women to download such titles and, since they are at the computer, it’s easy for them to get some “me” time by appearing to their kids that “Mommy’s working.”
Laura Dawson is CEO of Numerical Gurus, LLC, consulting company providing services to the information, librarym and book industries. Dawson has consulted to numerous organizations in these verticals, primarily focusing on solving problems related to metadata, identifiers, Linked Data, semantic web applications, and structured content.