E-readers and Tablets Could Become This Decade's MP3 Players, Says BCG Survey
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Consumers clearly want to do more than just read with these devices, according to the survey. Globally, 66 percent of respondents would prefer to buy a multipurpose device, whereas only 24 percent prefer a single-function device, such as the Amazon Kindle. The remainder said they were undecided.
However, even with multiple functions, mass acceptance is not guaranteed unless prices drop significantly. In the United States, the survey found consumers are only willing to spend up to $200 for a multipurpose tablet, far below the iPad's $499 price tag.
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