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Neller added, "Publishers who enable their content to the Espresso Book Machine network will benefit by adding a new online channel to reach readers. In addition, the growth in mobile marketing, and other sophisticated technologies, should add further opportunities to grow sales. Retailers benefit, given the billions of consumers who use Google every day and can now connect to an EBM retailer’s e-commerce site via a direct online link from Google and Google Books. It is a natural fit with the Espresso Book Machine model: global search capability with local print fulfillment."
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- People:
- Dane Neller
- Places:
- New York, NY
- United States
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