The Value of Partnerships
Execs give advice on why book publishers should play nice with others.
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Borgenicht, whose company produces the “The Worst-Case Scenario Survival Handbook” series, said his company found direct sales success by teaming up with professional organizations, nonprofits, Web sites, major corporations, magazines and ad agencies.
“We look at it as a means to do more with less,” he said of partnerships.
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Peter Beisser
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