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3. Redistribution should be encouraged.
For the content to be redistributed, it myst be formatted correctly. Our technology, for example, serves up previewable content complemented with a toolbar, on which customers will find a button labeled, "Send to a friend." Clicking the button triggers mail copies to the customer's friends and ultimately helps content providers learn more about the flow if content through the information ecology.
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- Companies:
- Napster
- People:
- Jonathan Schull
- Stephen King
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