Get Up, Get Out
As a spokesperson for Quark recently said, regarding the company's apparent recent reformation, "We began listening to what customers wanted." (Coinciden-tally, this comment was also made during a presentation at a recent trade show.)
I believe the alternative is missed opportunities. What if you never see a certain technology's full capabilities because you just can't get out of the office to attend that upcoming show. You're just too busy. Or it's just not in the budget. … Next month, you see your competition's new 3-D book cover that garners so much attention from consumers that it becomes a best seller. Would a day or two out of the office and a few hundred dollars admission fee be worth possibly beating your competition to the punch? That's your decision.
- Companies:
- Quark Inc.