Editor's Note: Gorillas, Elephants and the Dark Arts
Pressing Matters
While the e-book wars get all the attention in the mainstream media, most news outlets (even those doing good business in print) neglect that there's still a massive market for printed products. As a companion piece to last issue's Publishers' Outlook (Book Business, January/February 2012), we present our annual Printers' Outlook (p. 17). We had longtime Book Business contributor Peter Beisser interview five printers about their outlooks for their businesses in this time of great change. They are unsurprisingly bullish, because smart printers realized early that producing content for publishers need not only involve ink on paper—the same workflows involved in prepping a manuscript for the presses can be adapted to create e-books, mobile apps and other means of output.
- Companies:
- Amazon.com
- Publishing Executive
- Places:
- Seattle