Guest Column: ISBN There, Done That
One particular business practice, the use of unique ISBNs as identifiers, has had success in the process of tracking and selling physical books. However, publishers have inconsistently applied ISBNs to e-books, often relegating this task to intermediaries or abandoning it altogether in favor of proprietary identifiers.
- Companies:
- The Book Industry Study Group
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.