Guest Column: ISBN There, Done That
Thankfully, help is on the way. Both the Book Industry Study Group and the International ISBN Agency are undertaking projects to gather current industry practices and map out a high-level solution. Ultimately, this could lead to a revision of the recognized standard or, at the very least, an effort to better define what constitutes a "unique product." As it did for physical books, there is reason to hope that a uniform ISBN approach will do much to contain the costs and promote the effective use of e-books. Until then, however, it's going to be a bumpy night.
John Parsons is a publishing technology analyst, author and editor. He is the principal of Byte Media Strategies, a publishing business and technology consultancy, and the former Editorial Director of The Seybold Report. He also writes the "Byte Back" blog for Publishing Executive magazine at PubExec.com.
John Parsons (email@example.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.