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According to the lawsuit, Apple and publishers were concerned that Amazon's $9.99 uniform pricing for bestsellers would create market pressures for other e-booksellers—including Apple—to do the same, cutting into profitability.
The lawsuit goes on to claim that because no publisher could unilaterally raise prices without losing sales, they coordinated their activities, with the help of Apple, in an effort to slow the growth of Amazon's e-book market and to increase their profit margin on each e-book sold.
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