How Can Publishers Successfully Use Social Media to Sell Books?
... I would say the best strategy for going out and increasing the awareness about your books, your authors, your company and your content is to set up accounts on these various channels, and then go out and just listen. ... So if you're, for example, a cookbook publisher, go out onto Twitter and join the foodie groups out there. Same with Facebook. Listen to the conversation going on. And then, when you get an idea of who's involved, who the major influencers are in this discussion, jump in—not as a marketer, but as another person who's interested in the discussion. This is where you can interject your content, your books, your authors, and say, “Hey, if you're interested in pickling, we have this great book out with wonderful pickling recipes from so-and-so. You might want to check that out.” ...