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"Ingram is the only place publishers can go for end-to-end content management. Other providers can only offer limited solutions or access to third-party partners, which still leaves much of the backend work on publishers," said Mr. Prichard. "By skillfully combining traditionally separate content products and services, both physical and digital, into a seamless comprehensive strategy, Ingram is creating new business models, and we are thrilled to be doing so with a prominent publisher such as Macmillan."
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