Strategically Speaking: Is Digital Printing 'Ready for Prime Time'?
This means that well-tested policies, procedures and demand history as predictors of the future should be closely re-examined—something that every well-run business should do as a matter of course.
That being said, if the recession has taught us any lesson, we should all be examining the marketplace assumptions and production economics that we have relied on for so many years to see if they still hold up to scrutiny, and actively begin to look at new ways of doing business. Not all of the traditions and technologies that have served us so well for so long will need to be abandoned, but we need to be open to change and regularly examine the opportunity that technology (in this case print-on-demand and short-run digital printing) offers. This is not just a matter of economic necessity, but in some cases may well be the difference between survival and extinction.