Lenny Gitek
Brenneman responds: I really appreciate your reading the column, and appreciate even more your feedback. You definitely are engaged in the dialog.
The objective of my recent column was not to disparage the potential of the ebook format, but rather the sorry state of quality assurance related to ebook production in many organizations. Even a cursory review of the quality of products in the marketplace today reveals egregious quality errors that should have been caught and corrected. Many organizations simply do not apply the same standards of care and quality to the digital product that they do to print. The column was intended to be a challenge to publishers to put as much care into their digital product as they do into print. My comment about “quality of experience” was not about the capabilities of the format, but the level of quality of production and how the medium is used.
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- Brenneman