New Data Indicates Previewing Book Chapters Online Positively Impacts Sales
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“We know that allowing readers to preview book chapters before buying has a positive impact on both print and e-book sales,” said Russell P. Reeder, president and CEO of LibreDigital. “In the case of one well-known book publisher, one in three people who browsed decided to purchase the book online. As a result, leading publishers are increasing their use of online previews when planning promotional campaigns for both new and existing book titles.”
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