Popularity of Books in Digital Platforms Continues to Grow, According to AAP Publishers February 2011 Sales Report
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For the year to date (January/February 2011 vs January/February 2010), which encompasses this heavy post-holiday buying period, e-Books grew 169.4% to $164.1M while the combined categories of print books fell 24.8% to $441.7M.*
According to Tom Allen, President and Chief Executive Officer of AAP, "The February results reflect two core facts: people love books and publishers actively serve readers wherever they are. The public is embracing the breadth and variety of reading choices available to them. They have made e-Books permanent additions to their lifestyle while maintaining interest in print format books."
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