Press Release: Scholastic Acquires Equity Position in UK Children's Publisher, Make Believe Ideas
First Co-branded Line of Early Learners Books to be Released in Fall 2015
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"Make Believe Ideas has worked closely with Scholastic for many years now," said Jo Bicknell, founder of Make Believe Ideas, "and we could not be more delighted to be going into a more formal partnership with the biggest children's book company in the world."
The first release of co-branded product will include brightly colored, interactive books that encourage activity-based learning in multiple formats, including lift-the-flap, finger tracing, sound-enriched, touch-and-feel, write-and-wipe, as well as books with press-out models and sticker activities.
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- Companies:
- Scholastic Inc.
- Places:
- New York, NY
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