The company also is making significant digital investments this year that will lead to its launch of its kid-friendly e-reader software and an e-bookstore for kids timed to launch this fall for back-to-school.
In addition to its business leadership, Scholastic was recognized for its global literacy campaign, "Read Every Day. Lead a Better Life." The campaign's social networking site, "You Are What You Read" (http://youarewhatyouread.scholastic.com/), celebrates the "great reads of our lives." This worldwide online book community lets readers connect by sharing the five books that most influenced their life involving publishers the world over in the site, not just Scholastic. Nearly 200 noted celebrities, authors, business leaders and academics, including Bill Gates, Daniel Radcliffe, Oprah Winfrey, and even 2 former U.S. Presidents have contributed their "great reads" to the site.