A Ruckus at Scholastic
Children's book publisher teams with Ruckus Media Group to form new imprint.
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"There is a great appetite for content for e-readers, and this is an opportunity to tap into Ruckus' pool of authors and illustrators to generate more content," says Ellie Berger, president of Scholastic Trade Publishing, in explaining why the company decided to create a new imprint for transmedia content. "Building on our success with multiplatform publishing, Scholastic is delighted to be working with Ruckus Media Group and [Ruckus CEO] Rick Richter in the rapidly growing area of children's transmedia properties. Under the Ruckus imprint, we will expand the scope of our offerings to meet the rapidly growing demand for multiplatform properties that parents can trust and kids love."
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- Companies:
- Scholastic Inc.
- People:
- Ellie Berger
- Rick Richter
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