Scribd Presents More Opportunities for Publishers With E-Commerce Channel Launch
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www.Scribd.com%2Fstore<%2Fa>),%20users%20are%20now%20able%20to%20upload%20and%20sell%20their%20written%20works.%20Previously,%20access%20to%20all%20material%20on%20Scribd%20had%20been%20free.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fscribd-presents-more-opportunities-publishers-with-e-commerce-channel-launch-407360%2F" target="_blank" class="email" data-post-id="3850" type="icon_link">
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Opportunities for Book Publishers
In March, Scribd announced partnerships with several major book publishers, including Random House, Simon & Schuster and Berrett-Koehler. At the time, many publishers were using the site as a marketing tool. As an example, Scribd Content and Marketing Manager Kathleen Fitzgerald cites Random House author Tess Gerritsen. When Gerritsen was releasing a new book, Random House uploaded a backlist title of Gerritsen's to give the author increased exposure. "[Gerritsen] benefitted greatly from that," says Fitzgerald. "She attracted an entirely new and young audience. … She got huge exposure."
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Janet Spavlik
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