Press Release: Self Publishing Gains Momentum as Divide Between Print and Digital Book Consumption Widens
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"The rise of e-books runs almost perfectly parallel to the rise of self publishing," said Michael Norris, senior analyst of Simba Information's Consumer Media & Technology division, commenting on the findings. "When we compiled the data we realized we had enough to create a profile of the self published book buyer, both in terms of demographics and how they buy and use content. Additionally, since so many self published books have been showing up on national bestseller lists meant we could engage in a meaningful category analysis."
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- Companies:
- Simba Information
- People:
- Michael Norris
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