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E-book READERS
How Much Do They Read?
Among e-book users, 63% have read between one and five e-books in the past year.
E-books in Any Format
Who's Reading?
- The largest group of e-book readers are in the 18–25-year-old age range, making up 25% of e-book readers. (The percentage/group size drops as one moves into the older age ranges.)
- Four out of five e-book users read their e-books on PCs or Macs (mostly PC). About one in four read e-books on a device other than a PC or Mac, including dedicated reading devices ?or smartphones.
Adult Consumers and E-books
Read vs. Buy
U.S. Adult Population Purchasing E-books: About 90% of the U.S. adult population has never purchased an e-book.
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