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Joanna Cabot
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I’m not sure I’d like to see this gimmick being over-used. But it just goes to show that, as in all aspects of book publishing these days, there is no holy grail, no formula that works for every situation as the recognized best and only way.
Some books may benefit from a strategy like this one. Others might be more suited for different narrative hooks and marketing schemes. It never hurts to think outside the box, though, and bring something different to the table.
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