Three Levels of Need-Based Strategy
1) If satisfied, continue what you are currently doing.
2) If dissatisfied and in search of additional revenue, without making major changes. In this case try to implement an adaptive strategy. For example, you might continue selling through bookstores, but also seek sales through other retailers. Marketing to these buyers is similar to what you are currently doing: you sell through a distribution network, books are returnable and you are paid in 90 – 120 days.
Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.
Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."
Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."
Reach Brian at BrianJud@BookMarketing.com or visit his website at www.PremiumBookCompany.com