Agile Publishing: Twelve Tips for Agile Product Development
Data, MVPs, eating one's own dog food and the importance of being agile about agility.
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7. Find an equitable balance.
Decision making in an agile context should be about balance. It's important to find the balance between offering the best user experience and responding to your business needs. Sometimes business decisions trump user experience, and vice versa.
8. Establish a direct connection to your customers.
Digital products do best when companies establish and maintain a direct connection to their customers in various ways. For many publishers, the shift from B2B to B2C is a difficult one, but essential to success going forward. And remember, B2C is not just a sales thing. Forging and maintaining a direct and ongoing connection to people who purchase your products is an essential strategy for any business today.
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- Companies:
- Microsoft Corp.
- People:
- Brett Sandusky
Brett Sandusky
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