What is publishing's "11-foot 8-inch bridge"?
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Brian Howard
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James%20Sturdivant<%2Fa>%20came%20across%20a%20spellbinding%20piece%20of%20Internet%20candy%20about%20a%20bridge%20too%20short<%2Fa>.%20The%20video%20is%20a%20montage,%20set%20to%20the%20Rocky%20theme%20(always%20appreciated%20here%20in%20Philly),%20of%20trucks%20trying%20to%20squeeze%20beneath%20a%20railroad%20trestle%20with%20well-marked%2011-feet%20and%208-inches%20of%20clearance.%20It's%20allegedly%20a%20masterwork%20of%20buck-passing%3A%20The%20railroad%20has%20installed%20a%20"crash%20beam"%20to%20protect%20its%20bridge,%20though%20the%20massive%20beam%20is%20also%20quite%20adept%20at%20ripping%20the%20tops%20off%20of%20rented%20box%20trucks.%20The%20city%20of%20Durham,%20NC,%20has%20installed%20flashing%20lights%20to%20warn%20overheight%20trucks.%20And%20yet,%20the%20website%2011foot8.com<%2Fa>%20exists%20for%20the%20sole%20purpose%20of%20documenting%20the%20vehicular%20atrocities.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fwhat-publishings-11-foot-8-inch-bridge%2F" target="_blank" class="email" data-post-id="2420" type="icon_link">
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It's a great watch, especially at the end of your Friday. But what's this got to do with publishing?
It got us thinking: What is publishing's equivalient to Durham, NC's 11-foot, 8-inch bridge? What is the thing we try to make work despite all signs indicating it won't? Is it wholesaling ebooks? Content aggregators? Print-first workflows?
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Brian Howard
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