Digital Directions: Of Androids and E-books
What we can learn from the launch of the first Android phone
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6. Robust Integrated Services
A portable media solution is not just a device, but a services infrastruture connected wirelessly to it. The services behind the device need to include:
- wireless coverage;
- integrated transaction;
- a massive array of available content;
- reliability; and
- interoperability of services.
That's a tall order that requires a great deal of dedication and investment. Apple and Amazon did it. There will be others, but it can only be done by organizations with significant resources and focused strategic intent.
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Andrew Brenneman
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