Guest Column: What You Can Learn From Open Access
Behind Flat World Knowledge’s free and open approach to college
textbook publishing.
By
Jeff Shelstad
and
david Wiley
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For Flat World Knowledge, the challenge was to create a 21st-century textbook publishing model that would eliminate cost and access barriers, and legally make high-quality content available to whoever wanted it—including for free on the Web—and to do it in a way that generates revenue for the publisher and a higher royalty rate for authors, as well as provides a positive experience for customers (professors) and end users (students).
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