What's a Publisher to Do?
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Once the decision to try CTP is made, invest in training, as well as hardware and software associated with traditional desktop publishing; then visit the printer's manufacturing facilities to better understand the digital workflow, prepress capabilities and digital proofing, suggests Frank Ervin, vice president of training and technology at Phoenix Color, Hagerstown, MD, who has been running his company's training programs on CTP and color printing for publishers. "If using a service bureau, identify the extent of integration of digital file preparation and color management processes with your printer," he remarks. "CTP requires a true digital partnership with your printer."
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