Digital Directions: A Clear Forecast About the Cloud
Why a cloud strategy is critical to your digital publishing program’s success.
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Delivering Content in the Cloud
Digital delivery also will be cloud-based. In fact, it already is: For example, Amazon's Kindle Store is a cloud service that manages content (e-books), performs transactions and has all the other services necessary to make an e-book marketplace tick. It would be cost-prohibitive for a publisher to attempt to create equivalent functionality on its own website. The Kindle Store represents not just a place to download media, but an entire e-book ecosystem capable of managing the delivery and use of a single e-book purchase across multiple devices in use by the consumer.
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- Companies:
- Amazon.com
Andrew Brenneman
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