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Elisa Ludwig
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As a marketing tool, shorts engage teen consumers hungry for more content between releases in a series. "If you loved the first book in a trilogy and it seems like an interminable amount of time until the second book comes out, here's a digital novella to tide you over," says Christina Colangelo, director of integrated marketing at HarperCollins. "Whether they're from a different character's perspective or offering insight into a part of the world that the novel doesn't explore, these are rich pieces. And beyond that, we're hoping [Teen] Impulse will also be a place to introduce new authors to our already-engaged audience."
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Elisa Ludwig
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