Guest Columnist: Will You Recognize the Industry in 10 Years?
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Ten years from now, there will still be more books sold that were printed centrally and warehoused for sale than all other ways combined, but the end of that era will be in sight.
Barnes & Noble will be the only full-line brick-and-mortar bookstore. It will sell used books as well as new ones, and we’ll be far along the road to it becoming one of only five organizations that really distribute consumer books nationally, although certain big, niche players, like Wiley, will maintain their own sales presence in the diminishing consumer printed-book market. Two of the others will be two of what are today’s “Big Six” general-trade publishers. The two left standing will have absorbed the other four. (This might be more than 10 years away.)
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Mike Shatzkin
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