Much has changed in the way authors publish and promote their books. With the growth of online book sales, consumer adoption of digital books, and social media, even more channels are available for authors and publishers to connect to audiences.
Beyond the printed book, many opportunities exist for publishers today to repurpose content in various formats and to increase exposure via online search marketing. However, if it is impossible to tag a book for search engine optimization, or adapt a book from a print to an electronic version, without copying, pasting and reformatting 100,000 words, then publishers could waste a significant amount of time and money in pursuit of these opportunities.
International sales are an excellent way for U.S. publishers to bolster their bottom lines. Yet, the process can be complicated and present challenges to companies large and small. What began as an ad-hoc working group in the U.S. Department of Commerce to assist publishers in accessing and working successfully with international markets has been transformed into the Global Publishing Team—experts across the United States and around the world dedicated to helping U.S. publishers thrive in international markets.