Trade

Three Publishers Changing the Comic Book Industry
January 25, 2016 at 2:14 pm

Over the last 10 years, Dynamite Entertainment, IDW Publishing and BOOM! Studios have done what few mid-size comic book publishers have been able to do: survive. The trio put out a wide range of series owned by their creators, but key to their success has been licensing well-known media properties — everything from "Transformers" to…

Penguin Merges Berkley Into Putnam/Dutton
January 12, 2016 at 1:12 pm

In what looks to be a response to declining mass market sales, Penguin has merged its Berkley imprint into the unified Putnam and Dutton group. Ivan Held, previously named president of a unified Putnam and Dutton imprint, will now take over the direction of the Berkley Publishing Group. As a result of the changes, Leslie…

Mofibo: Growing Ebook Subscription on a Local Scale
January 12, 2016 at 11:46 am

While other ebook subscription services have shuttered, Mofibo a Copenhagen-based subscription service, continues to grow, boasting 15,000 new users every month and over 1 million pages read on its platform daily. The service has achieved sustainable growth and profitability due to its purposeful focus on developing local markets and providing ebooks in local languages, writes…

FYI: Penguin Random House Is Still in the Vanity Business
January 8, 2016 at 12:58 pm

Penguin Random House announced the sale of Author Solutions on Tuesday, leading to headlines stating it has exited the self-publishing business and various commentators congratulating it for cleaning house. Unfortunately, neither of those things are true. Four Penguin Random House-owned vanity presses will remain in operation – Partridge India, Partridge Singapore, Partridge Africa, and MeGustaEscribir…

Instant Analysis: Barnes & Noble Releases Holiday Sales Figures
January 8, 2016 at 12:48 pm

Barnes & Noble (NYSE:BKS) has posted its results from the holiday period, which it defines as the nine-week stretch ending this past Jan. 2. For the period, total retail sales amounted to $1.1 billion, 0.8% lower on a year-over-year basis.

How Data Changed Publishing in 2015
January 7, 2016 at 3:16 pm

Data enables book publishers to connect with their readers in deeper and more meaningful ways — and sometimes, interact for the very first time. As digital exchanges between publishers and readers increase, data insights culled from those interactions continue to emerge and make a significant impact on how book publishers operate. Publishers are using data…

How Ebook Subscriptions Evolved in 2015
January 5, 2016 at 12:48 pm

Although 2015 was a big year for ebook subscription, with more publishers participating in subscription services like Oyster, Scribd, and Entitle than ever before, the year also marked a significant stumbling block for this market. Both Oyster and Entitle shuttered their doors in 2015, leaving Scribd and Kindle Unlimited as the leading ebook and audiobook…

How Book Publishers Pivoted Toward Direct-to-Consumer Sales in 2015
December 29, 2015 at 12:48 pm

In 2015 many book publishers devoted significant resources to direct-to-consumer marketing and sales. These efforts went beyond social media and email marketing and led to the creation of dedicated platforms that engage and entertain readers as well as sell books. Simon & Schuster launched pop culture site Glommable, which offers book recommendations alongside articles covering…

Can Playster Revive Ebook Subscription?
December 16, 2015 at 1:35 pm

Last week entertainment subscription service Playster announced its official launch in the U.S., a market that has faced some major shifts in ebook subscription over the past year. Oyster closed in September amid reports that ebook subscription services actually lose money the more users read. And despite predictions of massive adoption of services like Kindle…

Cybersecurity Should Be Key Issue in Book Industry, Says HarperCollins' Redmayne
December 9, 2015 at 2:17 pm

“We operate in a world where there is an enormous amount of data available, and while this is good for building relationships with customers and for direct sales, there is a risk. We should be aware that there are those who want to access our data. These cyber attacks are sophisticated and we have to…